V.O.W N°2 // Gareth Pugh Pitti 2011 – Film by Ruth Hogben

V.O.W N°2

original post by SHOWstudio:
“In tandem with the first public screening as the finale to Florence’s Pitti Immagine #79, SHOWstudio exclusively showcase Gareth Pugh‘s latest collection, specially designed for the event and shown via a unique fashion film created withRuth Hogben. Inspired by the centuries-old tradition of art and decoration in the city of Florence itself and richly-coloured in saturated Catholic shades of blue and gold, Pugh‘s latest work is not a pre-collection but a precursor – or, as he puts it, a mood-board – of the collection he will show in Paris on 2 March 2011. The film itself is both inspired and inspiring: taking baroque illusionistic ceiling painting as its starting point, for this unique fashion film presentation the piece was projected onto the ceiling of a fourteenth-century church in the heart of Florence, fusing the historical and the futuristic in a one-off fashion experience.”