RUMTOSSET FASHION WEEK Shells Architects of the Ocean, Myer Spring Summer Collection Launch 2010/2011

Shells, the architects of the ocean, their organic forms & intricate chambers have provided an inspiring creative base for Myer Spring Summer Collection Launch 2010/2011.

Gloss Creative has just had the pleasure of collaborating again with the architectural Genius Chris Bosse from Lava & our long time co-creators Rizer to bring the architecture of the ocean to the fashion runway.

The models made their way from the chamber of the triton shell out onto the blonded boardwalk, past the island & down onto the shore.

The giant triton shell 18metres x 5metres was created using 2000 precisely cut pieces of pine intricately worked together by Staging Rentals to create one simply stunning shell, silhouetted with incredible lighting effects designed by Ziggy Ziegler.

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